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Filmfare Awards to make Debut in east India

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It is almost 60 years by now , the Oscar of Bollywood “THE FILMFARE AWARDS” were first introduced and this march will be famous in history for the debut of the filmfare awards in east India.The first ever ‘Vivel Filmfare Awards 2013’ will provide a national platform to recognise Bengali, Odia and Assamese films.The iconic Black Lady was unveiled by renowned Bengali actor Prosenjit Chatterjee along with ITC Limited chief executive, personal care products business Sandeep Kaul and Worldwide Media, the publishers of Filmfare Magazine in Kolkata, chief executive officer Tarun Rai .The 29 awards that will be handed over in various categories include 21 trophies for Bengali movies and four each for Odia and Assamese films respectively, .While Ollywood (Odia Film) superstar Anubhav Mohanty unveiled the Filmfare trophy with Mr. Jitesh Pillaai (Editor, Filmfare) and Mr. Nilanjan Mukherjee (Head of Marketing, Personal Care Products Business, ITC Limited) in a press conference in Bhubaneswar , Assamese stars Zerifa Wahid and Kopil Bora with Mr. Jitesh Pillaai (Editor, Filmfare) and Mr. Ranajit Ghosh (Head of Media, PR and Digital, Personal Care Products Business, ITC Ltd) unveiled the Filmfare trophy in a Press conference in Guwahati.

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